Body mods that look good in the traditional sense are generally called plastic/cosmetic surgery. Breast implants, face lifts, hair implants, etc. are the same idea as body mods, just with the goal of achieving a more mainstream idea of beauty.
An intriguing idea, but they seem a little vague about where they’re actually getting their traffic data from, just a “third party”. For crowd-sourced traffic data to be at all useful it needs to be coming from software that a lot of drivers happen to have on their phones, so I wouldn’t be surprised if Google or Apple aren’t to be found somewhere in the pipeline.
Somewhat relevant YouTube video from 12 years ago.