You are observing just one side of the equation: people who watched adds are using a product.

You don’t see the other part that is the problem. Cos of running those ads is higher than a profit gained from additional sales.

A similar case was with scans from “mobile scanners”. Since those are used on patients to sick to be transported, their cases were disproportionaly “malicious”. Model was effectively optimozed to detected if scaner was stationary or mobile.

I’m taking mostly about CPC, yes.

But you put all this long-term content marketing on sites that have massive traffic… which they have bexouse they are free. And they are free becouse they are financed by CPC ads. Would they be worth it behind the paywall reaching 1/1000th of the audience? Burst of the PPC bubble will take town a lot of placements with it.

Also, also I would be very cautious about studies proving the long-term efficiency of contend advertising, since those studies are inherently hard to design. Often.wjat you are measuring is basicly brand recognition, which grow over time by the virtue of running your business.

As for now there is somewhat meaningful body of evidence that advertising works well in early stagas. Your potential clients exist somewhere, and you need to inform them that you exists. Money well spent.

But once you cross that threshold… all sugest that Coca-Cola and oreo are loosing money on every dolar spent on advertising… we knew it before, and Digital Marketing was promosed to be the solution thanks to advenced tracking and analytic. It’s not. It’s just as ineffective, and it’s getting worse every year.

Thank you. At glance it seems like the difference between CC0 and CC-SA in copyright with some additiona rules about what exactly count as “publishing” stuf. That was very helpful.

So… OP’s “hot” take is “losers exist”?

What’s the main difference between those licenses?

Not a coder. But knowing basic regex, makes my life so much easier. Even in things like excel.

But that’s just inconsistent with the state of of current scientific knowledge.

Being poor makes you less likely to make a long term decision, not the other way around. In societies where income varies from season to season, you literally have less smokers when the money situation is good and more when the situation is bad. Long story short fighting for survival is extremely cognitively tasking. Thinking and planing is, literally, harder if you burned those resources on “what to put on the table… today”, problems.

People are default “opportunistic”. We need to design the environment to give them more oportunities to do good and less to do bad if we want to see “wholesome” channels grow.

Digital Marketing doesn’t work. Digital Bubble is here and it will burst hard ending the “free internet” in a process. The more you work in marketing, the less you are inclined to agree… or even listen…

This will not be preaty.

You are describing Google Ads right now. Algorithms are better and better in reaching to poeple that are already on the purchase patch. It’s like giving a restaurant flayers to people that are waiting for a weiter to show them a table.

Aren’t our ads amazing? Look, almost everyone who saw them made the purchase!

Analytics that ignores Goodharts law ruin everything. Movies, HR, Marketing (not much to ruin left, but you get the point), performancet review, recommendations…

Has been

Very cool.

Very independent.

Alternative headline: Hospital administration getting prises from cancer.

It walks, sounds, smells and looks like a bullshit. I wonder what could it be?

If this story allone doesn’t terrify you to the bone something is seriously wrong with you.

People don’t trust the economy that can be toss back-and-forth with a single tweet? What a puzzler.

I don’t belive it did.

It don’t. Mostly becouse it don’t have to. Your online behavior is easier accessible and a better predictor… (pretty bad over-all, but still better. Digital Marketing Bubble is bursting!)