I, for example, am very turned on by contrasts. So noticeable height differences, size differences (individual body parts or the whole package), skin tone, shapes, etc.
I kinda wish my wife (who’s very pale) were bi because I would love to see her have sex with a dark skinned woman that’s a similar height and weight as her, or a short, petite woman (she’s also tall for a woman).
Talent and passion. An otherwise-average woman who can, for example, play an instrument or write or dance beautifully sort of immediately becomes a 10/10 for me.