It’s not quite the end of Tumblr, but when management is supposedly sending memos with the Lord Tennyson quote about having “loved and lost,” it doesn’t look like there’s much of a future.
Internet statesman and Waxy.org proprietor Andy Baio posted what is “apparently an internal Automattic memo making the rounds on Tumblr” to Threads. The memo, written to employees at WordPress.com parent company Automattic, which bought Tumblr from Verizon’s media arm in 2019, is titled or subtitled “You win or you learn.” The posted memo states that a majority of the 139 employees working on product and marketing at Tumblr (in a team apparently named “Bumblr”) will “switch to other divisions.” Those working in “Happiness” (Automattic’s customer support and service division) and “T&S” (trust and safety) would remain.
We tried to warn you, yet you banned the porn anyways.
Yeah, this was predicted by everyone, long in advance. The surprising thing here is how long they’ve managed to cling to life. I expected them to be deceased by now. I didn’t think they’d last another three years, let alone five.
Well, they banned all the porn and destroyed their platform.
It was an intentional sabotage intended to destroy the company, yes? Nobody’s stupid enough to not realise what would happen.
As someone who still uses Tumblr daily, I like how they’ve neglected they keep pissing around with the site itself which probably drives down engagement, or people purchasing things like the damn crabs or even the ad free premium. That layout they did to make it have the ugly sidebar was a terrible decision and I’m surprised they listened enough to roll it back. At one point I thought about supporting it with the premium but then they did that layout change, and briefly got rid of avatars on the dashboard… people like Tumblr for what it is. They don’t want it to look like Xitter or New Reddit. 😑
No, no you don’t understand, every social media has to be the exact same thing with a slightly different colored branding, consolidated in the ownership of 3 gigacompanies. Also, every social media should also have the same content, with screenshots and videos from the others.
I can’t wait to be able to upload my shorts to linkedin, post jobs on instagram, and send my friend money on twitter!
/s
Honestly if they’d just pulled a yearly donation drive like Ao3 they woulda done a lot better than all that fucking around
I’m still tiny to figure out why they thought Tumblr Live was a good idea. It seems like a waste of money to chase after…I’m not even sure who, Twitch? TikTok?
Does that function even work? Like, do real Tumblr users even use it? Everything I see is just a reminder to snooze it again, or people who have accidentally accessed it and it crashes. Definitely a feature absolutely no one asked for.
No one I know who uses Tumblr likes it. I don’t know anyone who has done anything other than snooze it the second it turns back on. They really just did not know their user base and how tumblr is used.
I tried to be a tumblr user to learn what it’s all about. I never got the feeling that engagement was authentic, it always felt like it was interacting with bots or posting into a black hole.
Somehow the Tumblr app on my phone needed my password again to login so I just deleted the app instead.
The app is kind of bad. I respond to something someone reblogged and get comments I can’t actually view on the original blog post. It happens to me all the time. Plus the porn bots. Always the porn bots.
I really hope this isn’t a sign of things to come with other Automattic companies. I’d hate to see Pocket Casts go away.
Isn’t Pocket Casts open source?
I hadn’t heard about it but yeah, the iOS and Android apps are open source.
I like Tumblr, I hope it sticks around.
That’s sad. I wish Tumblr had done better than Twitter.
It still kinda is.
Tumblr aren’t being laid off, they’re just switching to other teams within Automattic.
Elon will make twitter run on electricity just like his cars
I’d love to see a defederated version of Tumblr. It would solve so many problems over there, honestly.
How about
People just start hosting their own blogs again?
But doesn’t that make it harder to get discovered? Im not into blogs, so I know nothing about tumblr or self hosted blogs.
Federation in it’s current state won’t solve that problem either.
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It used to be 90% porn and the rest was people competing to see who had the most liberal opinion or oppressed identity.
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