Alongside the return of Steve Jobs and the advent of the iMac and iPod, Apple's first online store played a crucial role in the company's survival and resurgence. It officially opened for business on November 10, 1997 and has been online ever since — except when Apple takes it offline to promote the launch of new products.
I feel like theyve been reigning it back in though? They removed MacBook and now its Air or Pro, removed the S’ from iphones so each year you know which is the new one and you have choice of pro or max. Removed the shitty keyboard and touchbar, finally everything is moving to usb C.
Apple had to at the time because they couldn’t afford not to laser focus. Now they have $100B+ lying around they can afford to spend a decade of 1000 engineers working on a car for example.
Feels like the Apple of today forgets this part of Steve’s return.
I feel like theyve been reigning it back in though? They removed MacBook and now its Air or Pro, removed the S’ from iphones so each year you know which is the new one and you have choice of pro or max. Removed the shitty keyboard and touchbar, finally everything is moving to usb C.
Apple had to at the time because they couldn’t afford not to laser focus. Now they have $100B+ lying around they can afford to spend a decade of 1000 engineers working on a car for example.