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Like most things hipster in the late 2000’s/early 2010’s, it was really cool to like pitchfork, and then it was determined that too many people liked pitchfork, so to prove you really liked music you had to say you didn’t like pitchfork.
I think this description, with essentially anything, is a great description of Hipsters. “You can look, but you can not touch” personified.
Haven’t they also had some wild hot takes on certain albums? Maybe it should come down on the specific reviewer but I think Pitchfork took the reputation of being kinda off its rocker.