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I’m kind of surprised RED is still small enough and Nikon is still big enough for this to happen. In my mind I expected them to have a thousand+employees
Tbh I’d never heard of RED until they came out with their phone which didn’t actually have any of their camera tech.
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Red make film cameras, designed more for say large scale YouTube or small scale TV operations. Not really a consumer level tech.
Only reason I know of them is because of tech YouTubers making videos about it. I think namely Linus and mkbhd.
I didn’t even realize that was supposed to be the same RED until your comment. The phone is actually pretty great for the price.
The process of buying a sensor for a phone then developing computational photography is different from making a digital cinema cam. I wasn’t :o that the cam in the Red phone wasn’t as 👍 as an iPhone’s cam.
Maybe Nikon will be able to guide them into not making dogshit cameras compared to their competitors while using snake oil sales tactics to lie to their end users who are virtually immune to that bullshit.
Wonder if this is gonna make RED tech more or less consumer friendly… They weren’t going a good way I feel
Judging by the tone of the article, unless you’re on some sort of video production set this is probably nothing that’s going to really affect the regular consumer.
If I had to guess, they see things like The Creator being shot on a Sony FX3 and they want a piece of that market because it’s adjacent to a space they already occupy. RED can get their foot in the door.
I remember RED made a custom camera for Fincher specifically for Mindhunter, and I always wondered what the hell would happen with production if something happened to a one off camera.
Even for a “one-off” they probably make spare parts if not full on extra cameras. Even Hubble and James Webb have extras that have been kept here on earth.
Yeah a one off is generally a small batch run
Makes sense, nikons video was their weakest point. I actually switched to sony since video was an important feature for me.
Tech Youtuber Marques Brownlee has liked Red cinema cams. Nikon wants that sweet Marques $. :p
hell.
Nikon’s a boutique brand.
There goes RED.
