If we’re serious about transforming the conversation around this issue, we’ve got to be more intentional with the words we choose. Let’s call a spade a spade: labeling them as “personalized ads” is a gross understatement.

It’s more than that. It’s like someone constantly lurking behind you, watching every move you make, and getting into the private spaces of your mind. It isn’t mere content tailoring—it’s relentless stalking and a brazen assault on our psyche.

We need to call it what it is.