The underline issue is that human evolve to be part of social norms. Use to be a tribe, a country, a sport club. But new generation can be have more options. Associating with alpha male or whatever means he belong to a group who might like his meme or comments.

It could also be due to lack of a man figure they can associate with. So watching documentaries of strong males might help shed light on what the role could look like.

What you want is to balance his only identity or group with other (groups). For example, joining a gym, fishing, be part of musical band …. Whatever he is also into, just to get him out of that only identity he is associating with.

For me I would try to come from telling him being alpha means you can hunt or camp or survive in the wild, then lead to cooking classes or wood working. Something that mentally and physically taxing. I also would watch gordon Ramsay shows and Anthony Bourdain just to crash that image of one way to be an alpha male. You can cook and be an alpha male as the same time type thing.

People are generally stupid, even more so when they’re young. Younger people are getting brainwashed by low-IQ online influencers into believing this Alpha/Beta shit.

It’s that simple.

If you want to help him, try to break his addiction to those influencers.

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Anyone who calls themselves an “alpha” anything is a small dicked nobody.

All alpha maleism is categorically insecurity. For each of them it’s different. Figure out exactly what he’s trying to bury under all this tate shit and address it directly. It could be the onset of male loneliness, that shows up around the teenage years - lasts forever though if he’s aware he can make changes. It could be he’s insecure in his own sexuality - just get him to open up and take everything he said to the grave with you. There could be a person or activity the betas engage in that he can’t, or is afraid of being made fun if. Teach him how to stand up to that shit and grow through it.

I’m not suggesting you punish your bro in a way that would enable this behavior further. It’s hard to be an alpha type when you’re showered in love and support- it just looks stupid. He’s probably going through some of the first real life shit, and handling it poorly. As his sister you’re kinda on the hook for helping him through this. If you do, you’d probably have a better brother and friend.

He’s watching toxic YouTubers like Joe Rogan and Andrew Tate.

“Alpha male” basically translates to toxic masculinity, and “beta male” basically translates to anyone who respects other people in any way. It’s the callsign of pieces of shit like Andrew Tate, who is a human trafficker and serial sexual abuser currently in prison awaiting trial in… I think it was Croatia?

He doesn’t know what it means to be cool, so he’s hoping that just declaring that he’s cool will be good enough to make him popular.

The problem is that the kids who try this strategy almost universally cannot pick up on social cues, otherwise they would understand that it will always lead to the opposite result. People who seriously say out loud that they’re alpha males are pretty much exclusively losers or scumbags.

Tell him calling himself an alpha is just what a beta would do. Real alphas don’t say shit about themselves, they have people who do that for them. Watch him implode.

It’s a furry thing

If you’re really asking what it means, an Alpha is a strong leader. They don’t take commands, they give them. If they want something, they take it. They consider themselves superior to the weaker beta males, and feel that it is their duty to lead the betas, or that they are doing them a favor by pushing them to be more like an alpha.

Although, a lot of the time, the people who claim to be alphas have none of the redeeming characteristics, so they just act like entitled assholes.

He wants girls to think he is cool but has received bad advice

Just tell him that alpha and beta thing does not exist in the wild. Even the author said so.

https://phys.org/news/2021-04-wolf-dont-alpha-males-females.html

It does not apply to humans. Are you saying your brother is a wolf? Is he a furry perhaps?

Humans are more complex than that.

Your brother is being recruited by the fascists. That is what is going on.

In 1958 a researcher studied Wolves. He observed that some get all the female and food. He named those Alpha, and the others Beta.

Some people started to postulate that human work the same: There must be Alpha male and Beta male. There are 2 problem with that:

1- Obviously Human are not wolves

2- the study was on wolf in captivity. In nature it was later observed that there are no Alpha nor Beta: every wolf get same share of the resources

But the narrative that human are like wolf , still appeal to some male trying to justify their toxic behavior like it was some rule of nature. Forgetting, that if their is one thing that human do compared to other animal, is to control, manage and overcome every “rule” of nature. Else we wont be able to even use fire.

He’s defective. Talk to the manufacturer about getting a replacement